"My first ride was in a Meriva" was a social media event held by Opel throughout March 2014. A small number of families waiting for a child was selected through social networks. When the day came to give birth to their child, Opel sent a Meriva and a driver to pick them up at the hospital and give the babies their first ride home.
I was hired to illustrate the story in advance and they made a brief children's book with my drawings, which was sent to the press to get some coverage.
Right at the bottom of this you can find a video explaining the whole thing. Well, if you can understand Spanish anyway.